Marketing built to perform.
Systems built to prove it.
BDX Studios helps B2B and B2C businesses connect brand, demand, and marketing operations to build stronger customer journeys and measurable revenue growth.
Hands-on execution.
Build the foundation. Activate the strategy. Improve what works.
I connect the strategy, infrastructure, execution, and measurement required to make marketing effective from the start and smarter over time.
Positioning, audience strategy, GTM planning, funnels, and channel priorities tied to business goals.
CRM architecture, lifecycle stages, campaign tracking, reporting, lead scoring, and team workflows established before launch.
Paid, email, content, SEO, social, webinars, and sales enablement moving together across the customer journey.
Performance insights connected to leads, opportunities, pipeline, and revenue, then used to sharpen what comes next.
The strongest campaigns start with a system designed to learn.
Brand. Demand. Expand.
Foundation first. Integrated activation next. Continuous improvement throughout.
Build the foundation.
Define the strategy and install the data, process, and measurement structure needed before campaigns launch.
- Positioning
- Audience + GTM
- CRM readiness
- Measurement plan
Activate the strategy.
Launch integrated campaigns and customer journeys that turn attention into qualified action.
- Paid media
- Email + lifecycle
- Content + SEO
- Conversion paths
Improve and scale.
Use performance data, testing, and customer insight to strengthen conversion, retention, and revenue impact.
- Dashboards
- Optimization
- Automation
- Retention
Equal parts strategist, operator, and builder.
I’m Lindsey Barrera, a strategic growth marketer based in Beaumont, Texas, with more than 11 years of experience helping B2B and B2C organizations build brands, generate demand, and connect marketing to measurable growth.
My experience spans B2B and B2C marketing across education, sports, retail, consumer brands, immigration services, and professional services. I partner with organizations nationwide, moving comfortably between the big-picture growth plan and the hands-on execution required to bring it to life.
National experience. Southeast Texas roots.
BDX Marketing Studios partners with growing B2B and B2C organizations nationwide while also supporting businesses in Beaumont and across Southeast Texas.
Each engagement is built around your priorities, internal capacity, and growth goals, whether you need focused project support, integrated campaign leadership, or an ongoing strategic partner.
Before we get started.
What kinds of businesses do you work with?
I partner with growing B2B and B2C organizations that need clearer strategy, stronger marketing infrastructure, or additional leadership to move an important initiative forward.
Where do you work with clients?
BDX works remotely with B2B and B2C organizations nationwide while also supporting businesses in Beaumont and across Southeast Texas. Collaboration is structured around your team through virtual strategy sessions, shared project tools, and a consistent communication cadence.
Do you provide strategy or execution?
Both. I can build the strategy and operating system, lead execution across key channels, or work alongside your internal team and agency partners to keep the work connected.
What if our CRM, tracking, or reporting is not ready?
That is often where the engagement begins. I can help define lifecycle stages, campaign tracking, lead scoring, dashboards, and workflows before new campaigns launch.
What does an engagement look like?
Engagements range from focused strategy sprints and project-based campaign support to ongoing marketing leadership. Scope is based on your priorities, internal capacity, and desired outcomes.
How do we get started?
We begin with a conversation about your goals, current marketing setup, and biggest growth constraint. From there, I recommend the clearest scope and next step.